Social Media Coordinator Job Description: Skills and Duties

Discover the skills and duties of a Social Media Coordinator. Learn how to excel in managing social media platforms, creating engaging content & launching influencer campaigns.

5/26/202415 min read

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Social Media Coordinator Job Description: Skills and Duties

In today's digital age, an effective online presence has become a cornerstone for businesses and organizations of all sizes. At the heart of this digital strategy lies the role of the Social Media Coordinator, a position increasingly critical in navigating the complex dynamics of social media platforms to elevate a brand's image. Crafting a compelling social media coordinator job description is essential for attracting the right talent capable of leveraging influencers, engaging in content creation, and managing community interactions to foster a robust online community. This role not only demands a deep understanding of social media trends but also necessitates a strategic approach to content guidelines, marketing campaigns, and the use of social media tools to ensure a cohesive social media strategy.

This article delves into who a Social Media Coordinator is, outlining their key responsibilities which range from the development and implementation of marketing campaigns to the coordination of user-generated content and marketing automation practices. With a burgeoning demand for these professionals to not just execute tasks but also to think creatively and stay ahead of social media trends, we will explore the essential skills required for a successful career in social media coordination. Additionally, the distinctions between a Social Media Coordinator and a Social Media Manager will be highlighted to clarify roles within the field. From educational and professional requirements to tips for excelling in this dynamic role, we provide a comprehensive job description for social media coordinators that serves as a guide for aspiring media coordinators and for businesses aiming to enhance their social media strategy.

Who is a Social Media Coordinator?

A Social Media Coordinator is a dynamic professional tasked with managing the social media presence of an organization. They are responsible for creating and executing digital marketing strategies that not only inform and advertise but also attract public interest through engaging content across various social media platforms [7] [11]. These coordinators handle the organization's social media accounts, actively monitoring comments and interacting with the community to foster a positive online environment [7] [11].

Key Responsibilities

  1. Content Development and Management: Social media coordinators produce, review, and publish content that resonates with the target audience. This includes managing the creation of written, video, and photo content, ensuring it aligns with customer feedback and industry trends [7] [8] [9] [12].

  2. Strategy Implementation: They execute a results-driven social media strategy, developing campaigns that enhance brand awareness and increase internet traffic and sales. This role involves scheduling posts, monitoring news, and maintaining a unified brand voice across channels [8] [12].

  3. Engagement and Interaction: One of the core duties is to interact with users by responding to messages, inquiries, and comments. Social media coordinators track key metrics such as audience engagement, impressions, and conversions to measure the effectiveness of the content and strategy [7] [12].

  4. Collaboration and Coordination: They work closely with marketing teams to create a cohesive social media calendar and collaborate on marketing and influencer strategies. This coordination ensures that all content is timely, relevant, and aligned with the overall marketing goals [8] [9] [12].

Skills and Tools

  • Creative Content Creation: Social media coordinators are adept at developing original content and suggesting creative ways to attract more customers. This includes the design of appealing visuals like infographics and the strategic use of lead generation ads [7] [9].

  • Analytical Abilities: They are proficient in using social media tools to track success and understand web traffic data. Coordinators must be knowledgeable about key performance indicators for each platform to optimize strategies effectively [9] [12].

  • Security and Maintenance: Ensuring the security of social media passwords and maintaining awareness of the latest platform developments are also critical responsibilities. These tasks are crucial for safeguarding the organization’s online presence and adapting to new digital trends [7].

In essence, Social Media Coordinators play a pivotal role in shaping an organization's digital narrative. They are integral members of the marketing team, dedicated to enhancing the online presence and engaging with a diverse online community. Through strategic content creation and effective campaign management, they help brands connect with their audience, build lasting relationships, and achieve their marketing objectives.

Key Responsibilities of a Social Media Coordinator

Content Creation

Social Media Coordinators are tasked with developing and curating engaging content across various platforms. They assist in the creation and editing of written, video, and photo content, ensuring it aligns with the organization's branding and audience's interests [13]. Their responsibilities also include attending events to produce live social media content and maintaining a unified brand voice across different channels [13]. By researching audience preferences and discovering current trends, they create texts, images, and video content that sustains reader curiosity and creates buzz around new products [15].

Community Engagement

A critical role of Social Media Coordinators is representing the company in an online environment and engaging with customers. They respond to comments professionally and facilitate online conversations with customers, addressing queries and gathering feedback [17]. This interaction helps in building a positive community around the brand. Social Media Coordinators monitor social media messages, inquiries, and comments to foster a responsive online presence, which is crucial for maintaining customer trust and satisfaction [13].

Performance Tracking

To ensure the effectiveness of social media strategies, Social Media Coordinators track and analyze campaign performance data. They utilize metrics such as engagement rates, audience growth rates, conversion rates, and response times to inform strategy adjustments [17]. Regular review of analytics and creation of reports on key metrics allow them to measure the success of content and overall social media presence [13]. Effective social media analytics tracking aligns with business goals, optimizing social media strategies for maximum impact and ensuring that content resonates with the defined audience [20].

Skills Required for a Social Media Coordinator

Social Media Savvy

Social Media Coordinators must possess a deep understanding of social media platforms and the unique nuances of each to effectively engage audiences. They should be proficient in using major social media management tools and understand the types of posts that generate the most engagement on platforms like Facebook, Twitter, and Instagram [25][26][27]. This includes a solid grasp of social media trends and the ability to use analytics to track post performance and optimize content accordingly [24].


Effective copywriting is crucial for a Social Media Coordinator. They need strong writing skills to craft compelling messages that capture the attention of their target audience. This involves not only basic writing abilities but also the creativity to produce engaging and original content that stands out in the crowded social media space [25][26]. Social Media Coordinators should be able to edit and proofread their posts to ensure clarity, readability, and alignment with the brand’s voice [25][22]. Additionally, they must be adept at SEO strategies to enhance visibility and attract more views to their posts [25].

Design Skills

Aesthetic appeal is key in social media, and Social Media Coordinators should have skills in graphic design and video editing to create visually compelling content. Proficiency with tools like Adobe Creative Cloud, Photoshop, and other design software is important for crafting striking visuals that can differentiate a brand and engage users [28][29][30]. Understanding design principles such as composition, color theory, and visual hierarchy is essential to produce content that is not only beautiful but also effective in communicating the brand’s message [29].

Educational and Professional Requirements

Relevant Degrees

A bachelor's degree in marketing, communications, business, or a related field is frequently sought by employers for the role of a Social Media Coordinator [37][38][39][31][32][33]. Coursework in communications, business, or public relations is particularly beneficial, enhancing a candidate's understanding of the industry [38]. It's advantageous for students to engage in internships or related activities during their academic years to gain practical experience and leadership skills [38]. Additionally, taking extra classes or earning certifications can further amplify a candidate's credentials [38].

Experience with SEO

Understanding SEO and web traffic data is crucial for Social Media Coordinators as it helps optimize social media content for search engines, enhancing online visibility [38]. Knowledge of search engine optimization principles can significantly benefit the coordination and effectiveness of social media strategies [39]. Learning how to improve SEO is crucial as 87% of employers value candidates who are proficient in business posts on social media platforms and familiar with web page design and publishing, which often involves SEO skills [38].

Familiarity with Social Media Tools

Direct experience with social media management tools such as Hootsuite, Sprinklr, Seemless, Buffer, Sprout Social, and free Link In Bio tools is essential for efficiently scheduling posts and managing multiple accounts [37][39]. These tools help Social Media Coordinators maintain an active and engaging online presence by allowing them to manage their tasks more effectively. Mastery of these tools, combined with a solid understanding of digital media editing tools like Adobe Creative Cloud, equips coordinators to produce high-quality content that resonates with the target audience [37].

Difference Between a Social Media Coordinator and a Social Media Manager

While both Social Media Managers and Social Media Coordinators are essential to the success of a company's social media presence, their roles encompass distinct responsibilities and levels of oversight within the social media team.

Level of Responsibility

Social Media Managers hold a higher level of responsibility compared to Social Media Coordinators. They oversee the overall social media strategy, ensuring that all social media activities align with the business goals and brand identity. This role requires excellent communication, organization, and multitasking skills, along with a flair for storytelling and creativity [40][45]. In contrast, Social Media Coordinators focus more on the execution and coordination of the strategy developed by the managers. They handle day-to-day tasks such as scheduling, posting, editing, proofreading, and tracking the performance of content across social media channels [40].

Strategy Development

Social Media Managers are tasked with developing comprehensive social media strategies that encompass content creation, audience engagement, and campaign analysis. They plan, create, and publish content, moderate interactions, and collaborate with other departments like marketing, sales, and customer service to integrate social media efforts into broader marketing campaigns [40][45]. Social Media Coordinators, however, assist in the execution of these strategies. They ensure that the strategic initiatives set by the managers are implemented effectively and adhere to content guidelines [41].

Content Creation and Curation

In the realm of content creation, Social Media Managers often take a more active role in crafting and curating content that resonates with the target audience. They are involved in the creative process, from conceptualization to execution, ensuring that each piece of content aligns with the strategic goals of the organization [42][44]. Social Media Coordinators support this process by assisting in content creation tasks, which might include researching, drafting initial content ideas, and managing content schedules [42].

Analytics and Reporting

Analyzing social media data and providing insights is primarily the responsibility of Social Media Managers. They use analytics tools to track performance, understand audience behavior, and adjust strategies to enhance engagement and reach [42][44]. Meanwhile, Social Media Coordinators may assist in gathering and compiling data, helping to prepare reports that highlight key metrics such as engagement rates, growth statistics, and campaign effectiveness [42].


Social Media Managers must collaborate extensively across various departments to ensure that social media plans are cohesive with overall marketing and business strategies. They work closely with teams outside the social media department to create a unified brand message and meet organizational objectives [42][45]. Social Media Coordinators, on the other hand, typically work under the guidance of Social Media Managers, focusing on internal collaboration within the social media team to maintain a consistent and active online presence [42].

Understanding these distinctions is crucial for individuals aiming to enter the field of social media management and for organizations looking to build an effective social media team that can navigate the complexities of digital marketing [42][44].

Job Description Breakdown

Duties and Responsibilities

  1. Strategy Development: Social media coordinators are tasked with executing a results-driven social media strategy that enhances brand presence on platforms like Facebook, Twitter, Instagram, and more [49].

  2. Content Creation: They develop and curate engaging content, including text, images, and videos, tailored to the interests of the target audience [49][50].

  3. Event Coverage: Coordinators attend events to produce live social media content, ensuring dynamic and timely updates [49].

  4. Brand Voice Consistency: Maintaining a unified brand voice across different social media channels is crucial to ensure consistent messaging [49].

  5. Collaboration: They work closely with marketing teams to create and manage a social media calendar that aligns with overall marketing strategies [49].

  6. Trend Monitoring: Continuously monitoring social media channels for industry trends allows coordinators to keep the brand relevant and engaging [49].

  7. User Interaction: Interacting with users by responding to social media messages, inquiries, and comments helps build a positive community and brand loyalty [49].

  8. Analytics and Reporting: Coordinators review analytics to create reports on key metrics, which guide the strategy’s effectiveness and adjustments [49].

Preferred Qualifications

  1. Educational Background: A bachelor’s degree in communications, marketing, or a related field is often required. Social media marketing certifications are also valued [49].

  2. Analytical Skills: Proficiency in analyzing data and metrics to gauge the success of social media campaigns and make informed decisions [49].

  3. Creative Content Production: Ability to deliver creative content such as text, images, and videos that capture the audience’s attention and convey the brand message effectively [49].

  4. Communication Skills: Strong written and verbal communication skills are essential for crafting compelling social media posts and collaborating with team members [49].

  5. Multitasking and Planning: Social media coordinators must excel in managing multiple tasks and planning content schedules based on customer engagement metrics [49].

  6. Problem-Solving Abilities: They need to quickly address issues like spam or social media disruptions and find effective solutions [49].

  7. Technological Proficiency: Knowledge of the latest social media technologies and tools, such as Adobe Suite, Google Trends, Canva, Buffer, and Hootsuite, is crucial [49].

  8. Experience: Direct experience with social media management tools and a background in content creation and SEO are highly advantageous [50].

How to Become a Social Media Coordinator

Required Education

Most employers require a Social Media Coordinator to have at least a bachelor's degree in communications, marketing, or a closely related field [52][55][56]. Relevant coursework or degrees enhance understanding and preparedness for this dynamic role. Additionally, social media marketing certifications can set candidates apart and are highly valued in the industry [52][55][56]. Courses and certifications from recognized platforms like HubSpot Academy and Hootsuite Academy can provide crucial skills in social media strategy and content creation [55].

Gaining Experience

To begin a career as a Social Media Coordinator, gaining relevant experience is essential. Joining student organizations related to careers in social media provides valuable learning opportunities and networking prospects [52][55]. Securing internships in social media or marketing can significantly boost a resume, offering hands-on experience in content creation and strategy implementation [52][55]. These roles often allow aspiring coordinators to develop a portfolio of work, showcasing their ability to engage audiences and manage social media platforms effectively [55].

Building a Strong Portfolio

Creating a compelling social media portfolio is crucial for demonstrating expertise and creativity in the field. This portfolio should include a variety of successful social media campaigns and projects, displaying a range of skills from content creation to strategic planning [58][59]. Including metrics that reflect the success of past campaigns, such as engagement rates and audience growth, can illustrate a candidate's impact on business goals [58]. Additionally, a well-organized portfolio with professional visuals and clear, concise descriptions of each project will help potential employers understand a candidate's capabilities and style [58][59].

Tips for Excelling as a Social Media Coordinator

Staying Updated with Trends

To excel as a Social Media Coordinator, staying abreast of the latest trends is crucial. Regularly using hashtags to discover what's trending in your niche on social media platforms can provide valuable insights [61]. Following industry experts and subscribing to relevant newsletters, blogs, and podcasts are effective ways to keep informed about new developments and best practices [62]. Engaging with online communities and participating in webinars can also enhance your understanding and keep you connected with like-minded professionals [62]. Experimenting with new features and formats on various platforms helps in adapting to changes and discovering what resonates with your audience [62].

Effective Communication

Effective communication is foundational for a Social Media Coordinator. It involves clarity in expressing thoughts to avoid misunderstandings and active listening to understand and engage with the audience effectively [65]. Respectful interactions, even when opinions differ, help in maintaining a professional online presence [65]. Developing empathy towards others' viewpoints can lead to more constructive conversations, while flexibility in communication style can prevent conflicts and foster healthier interactions [65]. Additionally, refining both verbal and written communication skills is essential, as these are daily tasks of a social media professional [64].

Analytical Skills

Developing strong analytical skills is essential for making informed decisions that enhance social media strategies. Familiarity with analytics tools like Google Analytics and platform-specific insights such as Facebook Insights is crucial for interpreting data effectively [67]. Regular practice in data analysis and staying updated with industry trends help in understanding what content performs best [67]. Social media coordinators should also engage in continuous learning through courses and hands-on projects to apply analytical skills practically [67]. Effective communication of analytical findings, using visual aids like charts and graphs, is important for demonstrating the impact of your strategies to stakeholders [67].


Throughout this comprehensive exploration, we have delved into the multifaceted role of the Social Media Coordinator, highlighting the essential skills, duties, and educational pathways pivotal for embarking on a successful career in this vibrant field. From crafting engaging content that resonates with diverse audiences to analyzing data that informs strategic decision-making, the role is indispensable in shaping an organization's digital narrative and fostering an engaging online community. The clear distinctions between a Social Media Coordinator and a Social Media Manager have further clarified the hierarchical and functional dynamics within digital marketing teams, ensuring a better understanding of these roles' contributions to the overarching social media strategy.

In navigating the ever-evolving landscape of social media, it is crucial for aspiring Social Media Coordinators to remain adept in creative content creation, analytics, and the strategic application of social media tools. The insights discussed not only serve as a roadmap for individuals seeking to excel in this dynamic role but also offer businesses a guide to harnessing the power of social media for brand enhancement. As we continue to witness the expanding influence of social media in the digital age, the role of the Social Media Coordinator will undoubtedly remain central to crafting compelling online narratives that captivate and engage.


1. What are the key skills required for a social media coordinator?
A social media coordinator needs to have excellent written communication skills due to the high volume of writing involved. They should understand search engine optimization (SEO), pay close attention to details, possess strong customer service skills, and demonstrate flexibility and a willingness to learn.

2. What does a social media coordinator do?
A social media coordinator enhances an organization's presence on social media. They develop and implement digital marketing strategies to engage the audience, promote the organization, and manage the social media platforms by monitoring interactions and engaging with the community.

3. What qualifications are necessary to become a social media coordinator?
To become a social media coordinator, one typically needs a Bachelor's degree in marketing or a related field. Relevant experience, usually 1-3 years in B2C social media marketing or content development, is also important. Proficiency in using social media management tools like Hootsuite or Sprinklr and familiarity with Microsoft Office applications such as Excel and Outlook are required.

4. What are the major responsibilities of a social media coordinator?
The primary responsibility of a social media coordinator is to create original content and find creative ways to attract more customers and enhance the brand's visibility. Their goal is to boost web traffic and customer engagement in alignment with the organization's overall marketing strategies.


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