Hiring Small Business Marketing Consultants

Top 10 Things You Should Consider When Hiring a Small Business Marketing Consultant

Marketing Tips

2/24/202417 min read

man standing in front of group of men
man standing in front of group of men

Hiring Small Business Marketing Consultants: Top 10 Things You Should Consider

If you're a small business owner looking to punch above your weight in the marketing arena, finding the right small business marketing consultant can feel like searching for a needle in a haystack. With a myriad of specialties within the field, from enhancing your online presence to mastering UGC marketing, it's critical to determine which type of expertise aligns with your unique business goals. We often hear about the potency of influencer partnerships, yet how many of us truly tap into that potential? Consider the untapped opportunity of cold outreach to influencers—leveraging a 600K TikTok influencer database at an astonishing rate of .0004 per email can revolutionize your approach to UGC and elevate your marketing game.

As we delve into this comprehensive guide, we'll explore not only the conventional paths to upgrading your marketing strategies but also innovative avenues such as utilizing UGC agencies. You'd be surprised at how these alternatives can complement the more traditional marketing frameworks. Our goal is to furnish you with actionable insights and the discernment to define what success looks like for your business—whether it's growing your social following, generating qualified leads, or successfully launching a new product. By setting concrete definitions of success, we pave the way for substantial and measurable progress.

Choosing the perfect small business online marketing consultant extends beyond a simple Google search. It requires a keen understanding of your business objectives, a thorough analysis of potential consultants' past successes, and an astute assessment of their digital marketing expertise, particularly if your ambitions are anchored in the digital sphere. In our pursuit, we'll examine portfolios, parse through case studies, and leverage free consultations to gauge chemistry and responsiveness. From planning to execution, whether it stands alone or in concert with expanded teams, this examination will help us agree on the scope of work tailored to your specific needs. Armed with knowledge and prepared to confront marketplace challenges head-on, we'll set forth on a journey to transform the future of your brand with the help of a seasoned business marketing consultant.

Identifying Your Marketing Needs

Before diving headfirst into the marketing fray, it's imperative that we, as small business owners, pinpoint our marketing needs with laser precision. It's the bedrock upon which an effective marketing plan is built, ensuring that every dollar and hour spent pushes us closer to our goals. Let's unpack this process:

  1. Target Audience Identification: The cornerstone of any marketing strategy is knowing who you're talking to. We're aiming for the largest group of potential buyers for our products or services. By assessing their needs, wants, and problems, we position our business not just as an option, but as the best solution.

  2. Creation of Buyer Personas: Imagine the power of knowing your customers as well as your closest friends. Crafting detailed buyer personas isn't just beneficial—it's essential. These personas bring us closer to understanding our audience's motivations, enabling us to tailor our marketing content with uncanny precision.

  3. Optimizing the Digital Storefront: Our business's legitimacy is often judged by our online presence. A sleek, user-friendly website, whether built on a robust CMS like WordPress or through custom development, is non-negotiable. It's the digital handshake that greets every potential customer.

  4. Leveraging Online Tools: Tools such as Yelp, Google Business, and SEO software are our allies in the digital landscape. They offer us invaluable insights into customer behavior and help fine-tune our marketing efforts. Pixels and other online tools are the unsung heroes in gathering customer data.

  5. Content Marketing Through Blogging: Starting a blog isn't just about sharing thoughts—it's about engagement. It's about providing value before a single penny is exchanged. As our online presence blossoms, a blog becomes the backbone of our SEO and engagement efforts, drawing in customers with valuable, relevant content.

  6. Channel Prioritization: Where do our customers hang out? Whether it's email, social media, PPC, or our business website, our marketing efforts need to meet them there. It's about being present and active in the spaces where our audience already spends their time.

  7. The Role of Advertising: To establish that initial contact with customers, advertising is key. It's the megaphone that amplifies our presence, ensuring that our message reaches the ears of those who need to hear it most.

  8. Marketing Specialization: Let's face it—marketing is a specialized field. To not only attract new customers but to keep the ones we have engaged, we must dive into marketing with both feet. It's not just about selling—it's about creating a narrative that resonates with our audience.

    And while we're discussing innovative marketing strategies, let's not forget the potential of cold outreach to influencers. Leveraging a UGC agency could be a game-changer. Imagine tapping into a 600K TikTok influencer database at the cost of .0004 per email—it's an alternative avenue that could yield significant dividends in our UGC marketing efforts.

    By meticulously identifying our marketing needs, we lay the foundation for a strategy that's not just effective, but also efficient. It's about making every effort count, every message resonate, and every customer feel like they've found the solution they've been searching for.

The Search for the Right Consultant

Embarking on the quest for the right small business marketing consultant is a pivotal step in amplifying your brand's voice. As we navigate this journey, we must be strategic in our approach, ensuring that every choice aligns with our ultimate marketing aspirations.

  • Pinpoint Your Marketing Focus: Begin by identifying the specific marketing focus areas that are most relevant to your small business. It's advantageous to partner with a consultant who possesses a deep understanding of your industry, as this reduces the learning curve and propels you toward your goals more efficiently.

  • Portfolio Perusal: Take the time to review your candidates' portfolios to get a sense of their style and past achievements. This step is crucial; it gives you a glimpse into their creative process and the outcomes they've driven for other small businesses.

  • Define Scope and Deliverables: It's essential to agree on the scope of work from the outset. Clarify what your marketer will do, the final deliverables, and whether their role extends to executing the plan or merely crafting it. This clarity ensures that both parties are aligned and can work together seamlessly toward a common objective.

    When considering potential consultants, here are some additional pointers to keep in mind:

  • Track Record of Success: Choose a consultant with a history of delivering results that mirror what you aim to achieve. Don't hesitate to ask for specific examples of successful campaigns that have bolstered a small business's presence in the market.

  • Holistic Marketing Expertise: Engage a consultant with extensive practical experience and a proven ability to implement marketing strategies across various industries. This breadth of experience often translates into innovative solutions tailored to your unique challenges.

  • Fresh Perspectives and Objective Approaches: A great small business online marketing consultant brings fresh insights and an objective viewpoint to the table. They offer customized marketing plans that are not only innovative but also grounded in a deep understanding of the competitive landscape.

  • Embrace Change and Collaboration: Prepare your team for the integration of a marketing consultant by fostering an environment open to change and positive collaboration. It's about questioning assumptions and being receptive to new strategies that can elevate your business.

    Lastly, let's not overlook the potential of cold outreach to influencers as a robust alternative, particularly in the realm of UGC marketing. By tapping into our 600K TikTok influencer database at an incredibly cost-effective rate of .0004 per email, you can harness the power of influencer partnerships to enrich your marketing mix.

    In the search for the right small business marketing consultant, it's about finding that perfect blend of expertise, practical experience, and a fresh perspective that aligns with your business's vision and budget. With these strategies in hand, you're well-equipped to make a choice that will contribute to your brand's long-term success and distinction in a competitive marketplace.

Essential Qualities to Look For

In our quest to partner with a small business marketing consultant who can take our brand to new heights, we must look for a blend of essential qualities that signal their capability to deliver real results. Here's what to keep an eye out for:

  • Strategic Mindset: A proficient consultant offers a clear, easy-to-follow marketing strategy. This starts with simplifying the brand message and conducting a thorough analysis of past performance, setting the stage to achieve our goals more swiftly.

  • Communication Skills: The ability to articulate a company's strengths, weaknesses, opportunities, and threats is paramount. Clear communication ensures that we have a transparent vision of where we stand and where we need to go.

  • Innovative Problem-Solving: Consultants should bring a fresh perspective to the table, identifying unique solutions that can lead to better results in less time. This innovative approach is crucial for growth and staying ahead of the curve.

  • Emotional Connection Through Storytelling: Harnessing the power of storytelling can forge an emotional bond with consumers, compelling them to believe in our products or services. A consultant adept at narrative can transform how our brand connects with people.

  • Multifaceted Skill Set: The ideal consultant will possess a diverse skill set, including but not limited to:

  • Research and analytical skills to uncover market insights

  • Strategic planning to navigate the business landscape

  • Writing and presentation skills for compelling communication

  • Project and time management to ensure efficient execution

  • Client relations to build and maintain trust

  • Proficiency in both digital marketing and traditional marketing principles to cover all bases

  • Credentials and Experience: Look for consultants who have completed a marketing qualification, have relevant work experience, and are recognized by reputable institutions like the Australian Marketing Institute. This background ensures they're well-equipped to handle the complexities of the marketing world.

  • Budget-Conscious and Execution-Oriented: Our consultant should be budget-minded and skilled in prioritizing tasks to help us execute strategies without overspending. They need to be down-to-earth and great communicators, making complex strategies understandable and actionable.

  • Comprehensive Strategy Development: A great consultant can develop a brand-building strategy that encompasses everything from addressing sales funnel gaps to establishing a robust SEO strategy, optimizing email marketing, and positioning the business strategically on social media platforms.

    As we consider these qualities, it's also worth mentioning the innovative approach of cold outreach to influencers, especially in UGC marketing. Our UGC agency offers access to a 600K TikTok influencer database for just .0004 per email, providing an alternative avenue that can significantly enhance our marketing efforts and expand our reach.

Evaluating Past Work and Success Stories

When we embark on the journey of amplifying our brand's presence, evaluating the past work and success stories of small business marketing consultants is like peering through a window into potential futures for our own business. Here's how we can dissect their previous achievements to forecast our success:

  • Track Record of Triumphs: Our chosen business marketing consultant should come with a portfolio that boasts a history of elevating businesses. From increasing brand awareness to driving website traffic and boosting sales, their prior engagements should demonstrate a significant uptick in revenue for their clients. We should look for evidence of their strategic guidance, mastery in various marketing domains, and the fresh perspectives they've provided that led to these successes.

  • Specialized Services: The scope of a small business online marketing consultant's expertise can be vast. They should have hands-on experience in graphic design, content creation, web design, and website building, which are all critical elements in today's digital marketing landscape. It's these specialized services, tailored to our unique needs, that can transform our marketing efforts and lead to enhanced customer engagement and a stronger brand identity.

  • Success Stories as Roadmaps: We need to delve into how these consultants have previously identified target audiences and crafted advertising campaigns that not only resonate but convert. Their success stories serve as roadmaps, guiding us to avoid pitfalls and replicate strategies that have led to substantial growth for others. By analyzing these narratives, we can gain confidence in their ability to help us achieve our vision and goals without losing the essence of our brand.

    Furthermore, in the realm of UGC marketing, we shouldn't overlook the potential of cold outreach to influencers—a strategy that our UGC agency excels in. With access to a 600K TikTok influencer database, priced at just .0004 per email, we offer an avenue that's not only innovative but also cost-effective, allowing you to tap into a wellspring of influencer partnerships that can propel your marketing efforts to new heights.

    In conclusion, selecting a small business marketing consultant is not just about credentials and experience—it's about finding a partner whose success stories inspire confidence and whose expertise aligns with our aspirations. As we sift through their past work, let's ensure they have left a trail of success that we can follow, leading us to the outcomes we desire for our own business.

Understanding the Financial Investment

Understanding the financial investment in a small business marketing consultant is a critical step in ensuring that your marketing budget is allocated effectively. Here's what you need to know about the costs associated with hiring a marketing expert:

  • Strategy vs. Execution: Strategy generally comes at a premium, as it taps into the consultant's deep expertise. While execution can be more cost-effective, investing in a solid strategy can yield better long-term results for your business.

  • Hourly Rates and Fixed Bids: Marketing consultants may charge hourly rates ranging from $65 to $300, with an average charge of $100-$175 per hour. Alternatively, consultants might offer a fixed bid for a project, providing clear cost expectations upfront.

  • Full-time Employee vs. Consultant: When weighing the cost of a consultant, consider the expenses saved on not having to provide a full-time salary, benefits, and workspace. This comparison can often highlight the cost-effectiveness of hiring a consultant.

  • Monthly Retainers: Many consultants work on a monthly retainer basis, with costs varying by experience and location. This model ensures ongoing support and can be a smart investment for continuous marketing efforts.

  • Paying for Results: The best value lies in results-oriented pricing. Seek out a consultant with a proven track record of delivering measurable outcomes, which can be more beneficial than paying solely for time spent.

  • Lump Sum Equivalence: To simplify comparisons, hourly rates can be translated into lump sums. For instance, a $10,000 project fee over three months equates to an hourly rate of $20.83, making it easier to evaluate the consultant's value proposition.

  • Benchmark Fees: Consultant fees can range from $250-$400 for pre-MBA level to $800-$1,200 for partner-level expertise. These fees are influenced by various factors, including project size, industry competition, and the consultant's reputation.

  • Maximizing Consultant Value: To get the most from your marketing consultant:

  • Opt for a "try before you buy" approach when possible.

  • Negotiate results-based deals rather than just time and materials.

  • Set clear goals and find a consultant with the right expertise.

  • Provide a detailed project brief to ensure alignment and efficiency.

    As we navigate the financial aspects of marketing consultancy, let's not overlook the potential of cost-effective marketing strategies such as cold outreach to influencers. Our UGC agency offers a 600K TikTok influencer database at just .0004 per email, presenting an affordable alternative that can amplify your marketing reach.

Setting Clear Objectives and Expectations

In our journey to elevate our brand with the guidance of a small business marketing consultant, setting clear objectives and expectations is the compass that ensures we're navigating in the right direction. Here's how we can articulate these objectives to ensure they are the driving force behind our marketing efforts:

  1. Craft SMART Objectives:

  2. Specific: Pin down what you want to achieve, such as increasing web traffic or enhancing brand awareness.

  3. Measurable: Attach numbers to your goals to track progress, like aiming for a 30% increase in online sales.

  4. Achievable: Set realistic goals that challenge your team but remain attainable.

  5. Relevant: Align objectives with your overall business vision and the current market environment.

  6. Timely: Define the timeframe for achieving these goals to maintain momentum and focus.

  7. Align Objectives with Business Goals:

    • Short-term and long-term goals should reflect where you see your business in the future, considering the desired structure and financial targets.

    • Your objectives should embody your brand's values and vision, carving out your niche in the market.

    • Marketing and sales strategies must be goal-oriented, focusing on target clientele, desired turnover, and specific product promotion tactics.

  8. Utilize Data-Driven Decision Making

    • Conduct thorough market research to gain insights into customer behavior, product positioning, competition, and the overall business climate.

    • Establish measurable marketing goals and objectives, such as increasing brand awareness, that start with an action verb and clearly describe the desired change.

    • Regularly track and analyze marketing metrics to adjust strategies and ensure they remain aligned with your business goals.

      In the context of UGC marketing, consider the innovative approach of cold outreach to influencers. Our UGC agency offers a substantial TikTok influencer database, providing access to over 600K influencers for just .0004 per email. This strategy can be a powerful alternative to traditional marketing methods, helping you to cut through the noise and directly engage with an audience that resonates with your brand.

      Remember, the objectives you set today are the milestones of your business's success tomorrow. They should be thoughtfully crafted, regularly reviewed, and meticulously executed. As you partner with a small business marketing consultant, ensure that these objectives are at the forefront of every strategy, every campaign, and every message that goes out into the world.

Building a Lasting Partnership

To forge a lasting partnership with a small business marketing consultant, it's essential to focus on collaboration and mutual growth. Here are key steps to ensure that the relationship with your consultant evolves into a strong, enduring partnership:

  1. Establish Open Communication: Set up regular meetings and check-ins to discuss strategies, progress, and any adjustments needed. Use tools like Slack or Trello for real-time updates and to maintain a transparent record of communications and tasks.

  2. Share Business Insights: Provide your consultant with access to relevant business data, customer feedback, and sales figures to inform their strategy. Encourage a two-way exchange of insights—your knowledge of your business combined with their marketing expertise can lead to powerful outcomes.

  3. Formalize the Partnership: Draft a detailed contract outlining the scope of work, expectations, deliverables, and compensation to prevent misunderstandings. Include clauses for regular performance reviews and strategy adjustments to keep the partnership agile and responsive.

  4. Set and Review Performance Metrics: Together with your consultant, define clear performance metrics that align with your business goals. Schedule periodic assessments to evaluate the consultant's impact on your business and make data-driven decisions for future strategies.

  5. Encourage Continuous Improvement: Support your consultant's efforts to stay abreast of industry trends and best practices, which can bring innovative ideas to your business. Be receptive to their recommendations and willing to experiment with new approaches that could enhance your marketing efforts.

  6. Align with Core Objectives and Standards: Ensure that the consultant's strategies and actions are in harmony with your brand's mission, vision, and values. A shared commitment to your business's core principles is the foundation of a partnership that can withstand the test of time.

  7. Explore Innovative Marketing Avenues: Consider alternative marketing strategies such as cold outreach to influencers, leveraging our extensive UGC agency resources. With access to a 600K TikTok influencer database at just .0004 per email, you can expand your reach and add a dynamic edge to your UGC marketing campaigns.

    Building a lasting partnership with a small business marketing consultant means investing time and effort from both sides. It's about creating a symbiotic relationship where both parties are committed to each other's success. By following these steps, you can set the stage for a fruitful collaboration that not only achieves your current marketing goals but also adapts and grows with your business over time.

DIY Options: Cold Outreach to Influencers

In our journey as a small business marketing consultant, we recognize that cold outreach to influencers can be a powerful addition to our marketing toolkit, especially when paired with UGC marketing. Here's how we can approach this effectively:

  • Identifying the Right Influencers: We start by pinpointing influencers who align with our brand's values and have an engaged audience that's relevant to our products or services. It's not just about the numbers; it's about the quality of the connection they have with their followers.

  • Crafting the Perfect Email:

  • Subject Line: Keep it short and sweet, ideally under 41 characters, and include the influencer's name to grab their attention.

  • Email Body: Introduce the purpose of the partnership and the campaign details succinctly, aiming for less than 100 words to ensure your message is digestible.

  • Personal Touch: Reference specific posts or content from the influencer to show that you've done your homework and genuinely appreciate their work.

  • Follow-Up: If you haven't heard back after two weeks, it's perfectly acceptable to send a friendly reminder. Persistence, when done politely, can pay off.

  • Finding Contact Details: Often, influencers will list their email addresses in their social media bios or on their personal websites. If not, look for an email button on their profiles to get in touch directly.

  • Influencer Types and Your Brand: Assess whether a mega, macro, micro, advocate, referrer, or loyalist influencer is the best fit for your campaign, considering factors like their follower count, engagement rates, and content style.

  • Clear Campaign Goals: Be upfront about what you aim to achieve with the campaign and what's in it for the influencer. Whether it's product giveaways, commissions, or flat fees, transparency is key to building trust.

  • Compensation Clarity: When discussing the partnership, clearly outline the compensation or rewards. This could range from free products to financial remuneration, depending on what aligns with your campaign goals and budget.

  • Handling Rejection: If an influencer isn't interested, don't be discouraged. Use it as an opportunity to refine your approach and consider other channels or methods for reaching out.

    And let's not forget the value of UGC marketing in this process. As a small business online marketing consultant, we offer access to a comprehensive 600K TikTok influencer database for just .0004 per email. This resource can be a game-changer for businesses looking to tap into the power of influencer partnerships without breaking the bank.

    By following these steps and leveraging our extensive influencer outreach guidelines, we can make cold outreach a successful component of our marketing strategy. And with the help of a UGC agency, we can further amplify our reach and impact in the digital space.


Throughout this exploration, we've examined the multifaceted role of small business marketing consultants and the tools they wield to drive success. Central to our discussion is the notion that the right consultant can amplify your brand's message, engage with your target audience more effectively, and ultimately, catalyze growth. Acknowledging that the digital marketing landscape is ever-evolving, we've highlighted how innovative tactics like cold outreach to influencers, particularly within the realm of UGC marketing, offer promising alternatives for businesses seeking fresh avenues of customer connection.

As you consider the next steps for your marketing efforts, it's worth remembering the value of our 600K TikTok influencer database, priced competitively at .0004 per email. This resource stands as a testament to the potential of smart, targeted strategies that leverage the power of influencers. In harnessing these modern marketing methods and forming strategic partnerships with seasoned consultants, your business is poised to not only navigate the current market landscape but to leave an indelible mark on it.


What Are the Best Marketing Strategies for Small Businesses?

Effective marketing strategies for small businesses include maintaining a regular social media posting schedule, investing in ads, capturing web prospects' information, nurturing leads with email marketing, managing relationships with a CRM, leveraging word of mouth as a promotion channel, and connecting with other local businesses.

How Should I Go About Selecting a Marketing Agency?

To select a suitable marketing agency, start by understanding your needs and defining the scope of work (SOW). Create a shortlist of potential agencies, evaluate their expertise and experience, and then make your decision based on the best fit for your collaboration. Don't forget to ask the right questions when meeting with potential agency partners.

What Criteria Are Important When Looking for a Marketing Firm?

When hiring a marketing firm, consider the range of services they offer, their level of experience, pricing, how they report results, and their past successes. Ensure they can provide more time for you to run your business, have experienced marketers to assist you, and can offer a scalable and current marketing strategy.

What Role Does a Marketing Consultant Play?

A marketing consultant analyzes and advises a company to enhance marketing efforts, reach new customers, and develop fresh marketing strategies. They are responsible for creating strategies and implementing tools to monitor the performance of marketing campaigns.

How Much Should a Small Business Allocate to Marketing?

Small businesses typically allocate 2% to 5% of their total revenue to marketing. However, this can vary based on willingness to invest. Recently, there has been a reported 10.4% increase in marketing spending, indicating a trend towards higher marketing budgets.

Which Marketing Approaches Are Most Effective?

The most successful marketing strategies integrate social media, networking, and traditional methods such as flyers, posters, and cold-calling. Social media advertising, in particular, can reach a large audience quickly.

What Is the Cost Range for Hiring a Marketing Agency?

Marketing agencies can charge from $900 to $20,000 per month, depending on the size and needs of the business. This budget is an essential part of generating revenue for both small and medium-sized businesses and large enterprises.

Is Investing in a Marketing Agency Beneficial?

Hiring a marketing agency can be a valuable partnership for growth. Agencies bring a team with specialized skills across various verticals to help businesses succeed, rather than relying on a single individual's expertise.

What Are the 4 P's of Marketing That Should Be Considered?

The four P's of marketing, which form the marketing mix, are product, price, place, and promotion. These elements are critical tools and methodologies used by marketers to meet their marketing objectives.

What Are the Five P's of Marketing, and Why Are They Significant?

The five P's of marketing—product, price, promotion, place, and people—require businesses to consider areas that can be changed or improved to meet target market needs, add value, and differentiate from competitors.

What Is the Typical Charge for a Marketing Consultant?

Marketing consultants can charge anywhere from $50 to $500 per hour, with the median rate around $200 per hour. This range can vary based on industry standards and the consultant's level of expertise and experience.

What Earnings Do Top Marketing Consultants Achieve?

The earnings of top marketing consultants can vary widely, reflecting their expertise, reputation, and the demand for their services. As such, top consultants may command higher fees for their strategic insights and proven results in marketing.