How to Email TikTok Influencers to Promote Your Startup

2/23/20243 min read

iphone xs on white table
iphone xs on white table

How to find TikTok creators

Are you looking to promote your startup on TikTok? TikTok influencer marketing can be a powerful tool to help you reach a wider audience and increase brand awareness. While many startups choose to work with agencies or managers to connect with influencers, this often comes at a high cost, with agencies taking a 20% or more cut of the budget. However, there is an alternative approach that allows you to bypass these intermediaries and connect directly with nano and micro creators who are excited to promote your startup. In this blog post, we will guide you on how to effectively reach out to TikTok influencers through cold email outreach using our creator database.

Step 1: Research and Identify Relevant TikTok Influencers

The first step in reaching out to TikTok influencers is to research and identify those who align with your startup's niche and target audience. Get our Creator Database making it easy to explore TikTok and search for creators who have a genuine interest in your industry or product. Look for influencers with a smaller following, known as nano and micro creators, as they tend to have more engaged audiences and are often more open to collaboration.

Once you have identified potential influencers, make a list of their usernames and relevant contact information. You can use our creator database to find contact details of TikTok influencers who are interested in collaborating with startups.

Step 2: Craft a Compelling Cold Email

When reaching out to TikTok influencers via email, it's important to craft a compelling message that grabs their attention and clearly communicates the value of collaborating with your startup. Here are some tips to consider when writing your cold email:

  • Keep the email concise and to the point. Influencers receive numerous emails, so make sure your message is easy to read and understand.

  • Personalize the email by addressing the influencer by their name. This shows that you have taken the time to research and understand their content.

  • Introduce your startup and explain why you believe it would be a good fit for the influencer's audience. Highlight the unique selling points of your product or service.

  • Offer a clear value proposition. Explain what the influencer will gain from collaborating with your startup, whether it's monetary compensation, exposure to a new audience, or access to exclusive products or services.

  • Include relevant statistics or success stories to showcase the potential impact of the collaboration.

  • End the email with a call to action, such as asking the influencer if they would be interested in discussing collaboration opportunities further or requesting a meeting to discuss ideas.

Remember to proofread your email for any grammatical or spelling errors before sending it out.

Step 3: Follow Up

After sending your initial email, it's important to follow up if you don't receive a response within a week or two. Influencers are busy individuals, and your email may have gotten lost in their inbox. Sending a polite follow-up email serves as a reminder and shows your continued interest in collaborating.

In your follow-up email, reiterate the key points from your initial email and express your enthusiasm for working together. Keep the email short and friendly, and avoid sounding pushy or demanding.

Step 4: Negotiate Terms and Collaboration Details

If an influencer expresses interest in collaborating with your startup, it's time to negotiate the terms and collaboration details. Be open to their ideas and suggestions, as they know their audience best. Discuss the scope of the collaboration, including the type of content they will create, the timeline, and any specific requirements or guidelines.

It's also important to discuss compensation. While some influencers may be open to promoting your startup in exchange for free products or services, others may require monetary compensation. Be prepared to negotiate and find a mutually beneficial arrangement.

Step 5: Monitor and Measure Performance

Once the collaboration is live, it's crucial to monitor and measure its performance. Track key metrics such as engagement rates, reach, and conversions to assess the impact of the influencer campaign on your startup's goals. This data will help you make informed decisions for future collaborations and optimize your influencer marketing strategy.

Conclusion: TikTok Database

By directly reaching out to TikTok influencers through cold email outreach, you can bypass agencies and managers and connect with nano and micro creators who are excited to promote your startup. Remember to research and identify relevant influencers, craft a compelling cold email, follow up if needed, negotiate collaboration details, and monitor the performance of your influencer campaigns. With the right approach, TikTok influencer marketing can be a cost-effective and impactful strategy to promote your startup and reach a wider audience.